Google’s strong efforts are likely to continue strengthening its competitive position against the above-mentioned competitors. Its bundle of AI-driven health features remains other positive. The Amazon Halo app offers wellness insights through the integration with Amazon Halo Band. Meanwhile, the Amazon Halo app and Amazon Halo Band, the respective fitness tracking service and wearable, are aiding Amazon to expand its presence in the underlined market. Fitness+ tracks health and workout-related data from Apple Watch, which users can view on their Apple devices. The company’s Fitness+ subscription service built for Apple Watch remains noteworthy. More than 75% of customers, who purchased Apple Watch in third-quarter fiscal 2021, were first-time customers. Apple Watch’s adoption rate continues to grow rapidly. Google is likely to gain a competitive edge against companies like Apple AAPL, Amazon AMZN, Garmin and Philips, which are also making concerted efforts to bolster their footprints in the particular market.Īpple is constantly gaining momentum in the personal health monitor space with its expanding watch family. With the growing installation of the Google Fit app, the search giant remains well-poised to penetrate the booming personal health monitoring market.
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